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Branding Your Wedding: How a Style Board Helps with Wedding Planning

Posted on February 26 2019

Planning your wedding is exciting but the sheer amount of choices can be overwhelming.  One of the best ways to keep your wedding planning fun and reduce stress is by branding your wedding. Also known as styling your wedding, this task is a creative brainstorming and pre-planning activity that allows you to explore and decide on the different themes, colors, logos, and messages you want to use as the design guidelines for your wedding day and events surrounding your wedding.

When to Begin Branding Your Wedding

If an engagement is in your future, it's never too early to start brainstorming ideas for how you want to style your wedding.  Taking time early in the engagement and wedding planning process to make design, style, and branding decisions will allow you to create a style board or brand board that includes all of the major design features you plan to incorporate into your wedding day and even the events leading up to your wedding day, such as a bridal shower, groom's party, rehearsal dinner, or bridal brunch.  

What to Include When Branding Your Wedding

Deciding on wedding colors is often the first choice made in the wedding planning process.  Brides.com recommends two colors as the optimum number for a wedding theme, though some brides may opt for only one or up to three colors.  

Once you have a color palette in mind, creating a wedding brand or logo and picking designs for all the printed materials for your wedding is the next step.  Given the number of items that may feature your wedding brand or logo, such as traditionally printed invitations, menus, programs, and napkins to fun add-ons like coasters, stirrers, wedding favors, bridal party gifts, even hashtags, using the services of a professional graphic designer may be a smart way to create a cohesive wedding brand.  Martha Stewart Weddings notes that the best wedding brands or logos feature one overarching design or theme that has a clear message.

How a Style Board Helps with Wedding Planning

You've decided on colors and worked with a graphic designer to create a design to use as your wedding brand - now the fun begins!  Using a corkboard or other large display board, created a style board that features pictures and ideas you'd like to incorporate at your wedding.  Ideas you can add include floral arrangements, dress styles, food choices, music choices, venues and decorating ideas - the sky's the limit!  If you're still stuck, The Knot offers great advice on how to create a style board.

Once you have your style board completed, you now have an easily portable vision of your wedding day that you can bring with you to every wedding vendor you meet with as you work through the details of planning your wedding.  

If you need help with branding your wedding, the design professionals at Burlap and Lace would love to be part of your wedding planning journey.  Contact us today for a free design consultation.

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